Friendly's Restaurants
Friendly’s is a restaurant known for comfort food, delicious ice cream, and nostalgic memories. Designing for this family-friendly brand involved a lot of playful illustrations, mouth-watering photography, and fun social concepts and animations. The resulting creative led to an increase in store traffic, email coupon redemptions, and social engagement.
social creative
stop motion
When given the chance to work with sprinkles, always say yes. This video was created for social, and it was one of my favorite projects to work on: from the ideation phase to storyboards to the creation of the stop motion and video editing.
logo exploration
Logo concepts for FRND: a Friendly’s Express Service targeted towards millennials and young families.
Initial logo sketches
Email Marketing
instagram stories
team
Melanie Taube, Senior Designer
Colleen Reese, Content Strategy Director
Jessica Yoo, Copywriter
Amy Sachs, Copywriter
Brittany Schoonover, Content Specialist