cup.jpg

Binh & Jeffrey's

 

 Binh & Jeffrey’s

logo design + branding

Binh & Jeffrey’s started as a bubble tea pop-up concept at the Dallas Farmers Market in 2017. They were looking to launch their own store and were looking to update their logo and branding. I did a custom handlettering treatment for the name, created textured illustrations, and came up with a bright color palette to reflect the fun and modern personality of the brand.

 

primary logo

 
b&j.png
 

secondary logos

secondary3.png
secondary2.png

branding elements

color.png
 
elements.png